AR Production

Here is how this works in practice. We deliver AR production as an from start to finish expert service, bridging live-action capture and the digital layer that augmented reality depends on. From our Belgrade base we plan AR shoots so the plate footage carries the camera tracking, clean backgrounds and reference markers that compositing and real-time engines need. Our team works with tracked camera kits, captures the lighting and geometry data that anchors virtual elements convincingly, and sets up with developers building AR experiences for mobile, headset and broadcast graphics.

Here is the short of it. For controlled work we stage at PFI Studios near Simanovci, where set, lighting and tracking can be built precisely; on location we capture plates and environment data for AR overlays tied to real Serbian places. Belgrade has a strong base of post and software talent. We connect the production with motion-graphics, VFX and engine experts who finish the digital layer. The cash rebate through the Film in Serbia programme of the Serbia Film Commission applies to qualifying AR-production spend, making tricky builds cost-good.

Here is the breakdown. Serbia is a sound base for AR production because its creative-technology sector has grown alongside a film industry that has serviced global work for more than a decade. Belgrade has a deep pool of software engineers, motion-graphics artists and post-prod talent, and English is widely spoken across the industry. This keeps joint work with overseas AR teams straightforward. The country's landmarks give AR campaigns recognisable anchors, from the Kalemegdan fortress and the confluence of the Sava and Danube to the Petrovaradin Fortress at Novi Sad, all useful for location-based augmented experiences.

Here is what that looks like on the ground. Serbia is an EU candidate country but not an EU member and not in the Schengen Area. Its currency is the Serbian dinar; our team handles the practical and contractual detail so an global clients can produce without friction. Serbia operates on CET, one hour ahead of UK time. This makes shared working days with European partners easy. Belgrade Nikola Tesla Airport keeps the city well connected for watched production.